Home > Uncategorized > It’s not real estate’s “hidden market” any longer

It’s not real estate’s “hidden market” any longer

Pocket listings, up until quite recently, were called real estate’s “hidden market.” But the more we look around, we find SITES,CHANNELS and APPS like these.

Our stance on pocket listings:

Pocket Listings are not illegal, they are not unethical, and they are not unfair.  The only people that complain about them are the agents that don’t have the wherewithal to adjust to the changing landscape that is marketing real estate for sale. It’s high time an alternative to MLS comes along, and it’s just a matter of time before MLS, as we know it today, either adapts or goes away.

Up until now MLS was the only game in town to share listings easily between brokerages, but as we’ve said before, now there is the internet. Technology has changed dramatically in the past 5-10 years and some sellers realize they can get the price they want without ever going through the headaches of being on MLS (open houses, days on market, public price reductions, etc.). The only people that suffer are the agents programmed to only look for property for their buyers on MLS. Exposure is the name of the game, and if a property can be exposed via internet, email, Twitter, Facebook, LinkedIn, Instagram, Pinterest, Tumblr, a blog, a website, and so many other avenues that didn’t exist when MLS was conceived. The argument about hoarding commissions is just untrue. Use your negotiating skills to not only secure a pocket listing for your buyer, but also make sure you get a fair commission.

Our vision and success:

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PL2013

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